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You’re the kind of person who doesn’t just manage a revenue engine — you build one. At BaseNet, that’s exactly what’s on offer: full ownership of HubSpot, Intercom and product-led sales, a direct line to the COO, and a scale-up in the middle of a serious growth phase. No ready-made processes, no three layers of approval. You build and manage the operations that make go-to-market predictable, and you see the results directly in the numbers.
What will you do?
You hit the ground running with a real assignment: what’s currently being set up externally, you bring in-house and build out further. You set up HubSpot from pipeline to forecast, configure Intercom flows for onboarding and trial account activation, and lay the foundation for product-led sales targeting smaller law firms. Step by step, you work towards a go-to-market that runs smoothly and predictably without you having to pull it along manually every time. That’s the goal: an engine that runs itself, with you at the wheel.
Your responsibilities
You manage HubSpot at admin level: from pipeline setup and lifecycle stages to lead routing, automation and reliable forecasting
You set up Intercom for in-product messaging, onboarding and trial account activation
You build the product-led sales flow for firms with 1-5 users: trial accounts, self-serve and smart upgrade paths
You deliver the reporting that leadership steers on: funnel, conversion, cycle time and revenue
You make sure HubSpot, Intercom and BaseNet connect seamlessly and that data stays clean
You work with the Head of Sales on sales enablement: playbooks, sequences and templates
You’re the bridge to Product: you surface signals from go-to-market and contribute to the roadmap
About the team
At BaseNet we build software that helps law firms work smarter every day. All-in-one, with AI built in. We’re in the middle of an important phase: a new platform rolling out and go-to-market picking up speed. You play a central role in that.
You report directly to Nick (COO) and work daily with a small, driven commercial team. People who move fast, keep each other sharp and just get things done. Short lines aren’t a promise here — it’s just how things work.
What you bring
A solid background in RevOps, Sales Ops or Marketing Ops within a B2B SaaS environment
You work independently in HubSpot at admin level: pipelines, lifecycle stages, lead routing, automation and forecasting are familiar territory
You translate data into actionable insights: funnel analyses, conversion reports and KPI dashboards that actually matter
You have an affinity for product-led growth and know how to set up self-serve and upgrade paths
You’re at your best in an environment where you build processes from the ground up
You communicate fluently in Dutch
What we offer
A role with real ownership: you build the revenue engine and see the results directly in the numbers
The space to strategically shape how BaseNet grows
Short lines and colleagues who challenge you to stay sharp
A salary between €48,000 and €58,000 gross per year, depending on your experience
Hybrid working from Amsterdam: 3 days together in the office, 2 days from home
26 holiday days and 4 Blinqx BreaQX days, extra days off spread throughout the year
Laptop and phone allowance
